Being a woman of color from the Caribbean, finding the correct foundation has been similar to searching for the Holy Grail…. elusive. With the different cultures swirling through my blood, my skin tone has a variety of shades with undertones of red to gold with a warm chocolate overlay. Try finding a foundation to match that! Then I heard about mineral makeup for women who wanted a natural alternative to conventional makeup without all the nasty additives. Finally, I can find a foundation, but again I was thwarted. The same mindset carried over, no shade that didn’t make me ashy….
We live in a multi cultural society with various ethnic mixtures that have given rise to a wide color range in skin tones. This has made finding the right foundations difficult especially for women of color. Monave Mineral Cosmetics was developed to address this need, with a total of 22 shades of foundation there is a color for everyone and if there isn’t, Monave can help you customize a color, just contact their onsite makeup artist at email@example.com. We cater to all ethnic backgrounds, Latin, East Indian, Asian, African American, Middle Eastern and Caucasian. Monave has a unique way of developing foundation shades by actually using a live model to create a specific shade and giving the end result the person’s name. This allows for the ongoing creation of new colors as there is an increase in the number of clients needing customized foundations.
I found my Holy Grail at Monave……Alicia, you can too!
Years ago, when I started this company, I had a young son in my life, found it nearly impossible to afford childcare from my teacher’s salary, and had trouble even finding daycare that worked with my teaching schedule and my then-husband’s busy retail hours. As I began forming my little company from one kiosk and a lab in a warehouse next door, I struggled with 12-hour days, little time with my son, and little income to show for it. But little by little, through working smart, I began to create income for my family. And little by little I began to question the feasability of running a retail establishment while trying to be a mom for my growing child.
After much thought, I decided to open an internet store. Firstly, it enabled me to work from home, instead of trekking off to a kiosk in a mall, paying for parking, and managing downtown rush hour to pick my son up at the last possible minute from his daycare. Secondly, it provided the advantage or worldwide sales, which tempered the fluctuations in sales from a brick and mortar store. As the internet business grew, I spent less and less time at the last outpost of my retail business; a cute little store in a historic district in Baltimore, and more and more time in my growing office and warehouse facility.
What I realized, as wholesale inquries into my product line began to mount, was that the women I was meeting over the phone and through email were speaking my story. Just like me, they were trying to provide financially for their children through jobs that were family-unfriendly in many cases, while building a their dream business during the wee hours. I began to see us as a family of women; our stories wove together concepts of abundance, women’s rights, independence, motherhood, and choice. For some of us, economic independence allowed us to depart from abusive marriages. For others, economic independence meant having pride as an income-earner in the household. For others, building a business meant having the flexibility to work around a toddler’s sleep schedule. It meant not having to panic when our children were sick and we had to take a day off. It meant showing our sons and daughters that women are powerful and have their own beautiful and thoughtful style of running a business.
So I decided to create any and every opportunity for a woman to take the opportunity that my products provided, and support her in her endeavor to be part of the millions of Americans who own and operate successful businesses. I still tear up when I read some of the emails that I’ve received from women whose businesses have become so successful, their husbands have quit their jobs to help operate it, and who have been able to buy their dream home, or put their children through college on what they’ve earned through working with Monave. I turn no one away due to lack of financing or experience. Where there is a dream, there is a possibility.
So I encourage you, whether you are a man, an entrepreneur, or someone content not to own, listen to womens’ dreams. Encourage them. These are the seeds of our society. These are the seeds of tomorrow as we learn ways to earn without creating environmental and social havoc. Women have the intuitive style and nurturing capability to transform their own lives as well as the world around them.
LET US DREAM!
President, Monave Mineral Makeup
That’s a bold statement. What does it really mean?
For us, it means that we care deeply about the environment and what we see going on around us everyday; Pollution, rampant chemical production, a pharmaceutical industry operating seemingly without restrictions, and a cosmetic industry that is practically unregulated. It’s scary when you really stop and think about it, but for us at Monave it’s personal.
It’s reflected in the mirror and the mirrors of all of our customers when they wake up in the morning. It’s reflected in our hair, our skin, and our eyes. It’s heard in the breaths of our children, and seen in the color of the sky overhead. It’s in the bodies of the fish of the streams and waterways near our homes. So how does that translate to how we operate at Monave?
We purchase our products from responsible supply houses. This means that we are given the opportunity to choose pthalate-free plastic jars from our jar supplier. It means that we can choose paper for our printer that is made from recycled paper goods, not newly cut trees. It means that we choose not to send paper catalogs to every person that asks, but encourage them to use our internet store whenever possible, since it does not require ink and paper to see it.
It means that every cup, bottle and plastic container goes into a specially marked blue bin to be put out twice a month for recycling. It means that excess paper and cardboard get put out as well, diligently and faithfully. It’s a policy, not an option. It means that we turn the heat down at night to conserve energy, and that lights are left off in rooms that are not in use. Energy facilities, especially coal-fired ones, are responsible for much of the mercury that has now poisoned our waterways.
It means that our pigment suppliers do not do animal testing. It doesn’t mean that they never did, since it was common 60 years ago, but any supplier that currently either engages in, or contracts out to have animal testing done, does not get our business. It means that we opt for animal-friendly ingredients, and continually strive to improve our formulas to meet those standards. It means that we absolutely do not purchase ingredients that are manufactured with toxic chemicals, such as dyes, or ingredients that are harmful to our health, such as paraben preservatives. Our ingredients are either inert (minerals), or beneficial (cold pressed, organic coconut oil) to the human body. That’s it.
Simple, clean, and caring. It’s our world and our legacy. If we don’t protect it now, there won’t be anything left. As it is, our air, water and food is polluted. We believe that each and every person is the starting point for change, so we’re doing our part to change the way that businesses operate, one face at a time.